Not sure how to build your blog persona? Worried about appearing insincere? As individuals, we all wear many hats. Some of which include our professional interests, personal interests, and family interests. The key to creating a good blog persona is choosing a hat you wear often and one that fits your theme well. Here’s how you can communicate your chosen hat:
1. Include A Photo Of Yourself.
Most blogging tools and applications include an “about the author” section, where you can include a photo of yourself. The picture you choose will become your blog avatar, and even identify you across multiple social media sites. Try to find a photo that captures the personality of your blog identity. For example, if you are a business blogger, you may want to choose a photo of yourself in professional clothing. Whereas, a fashion blogger might choose a picture that best represents his/her style. Either way, have fun with it!
P.S. If you use WordPress for your blog, you can update your avatar by using Gravatar.
2. Write A Short Biography Explaining Who You Are.
Including a biography will help your audience connect with you. What draws individuals back to your blog on a continual basis is the personality behind the writing. By writing a description about yourself, you can help paint this picture. Keep the description short, and think about what your audience would be most interested in learning about you. What may readers be surprised to find out? The last thing to remember when writing your bio is: be honest.
3. Post Regularly On Your Blog.
By posting regularly, you will keep your audience interested. However, this does not mean you need to post every day. Setting an intensive writing schedule will leave you dissatisfied and more likely to abandon your blogging efforts. Instead, pick a routine that is manageable and memorable for your readers. For myself, I’ve chosen to blog on Fridays. It’s a manageable writing schedule for myself, and also establishes consistency with readers. By doing so, you will build trust with your audience through a commitment to communicate with them on a regular basis.
4. Be Conscious Of Your Writing Style.
When blogging, the one thing people often forget about is the writing itself! We spend so much of our time thinking about the theme of our blog, the topic of our posts, or the images we’ll choose. So much so, we glaze over the most important part: how we’ll tell the story. This “how” is a huge part of creating our blogging persona. It’s the medium through which we connect to our audience. Furthermore, the writing of a post is often what distinguishes good blogs from bad! So before you write your next post, think about: Who are you communicating to? What are you trying to say? How should you say it? The writing of a technical how-to post will be quite different than a passionate rant about music.
5. Engage Your Audience.
Another item easily overlooked on blogs is the comment section. Your audience spends their time reading your thoughts and ideas. They may sometimes feel inspired by your posts, and other times angry. But no matter what the case, they have taken the time to read what you have to say. It’s through comments that your audience has the opportunity to personally reach out to you. By taking the time to respond to your audience, you have the opportunity to engage with them and build your community. How you reply will greatly influence the persona that is portrayed on your blog.
So I leave it to you! How do you intend to build your blog persona?